Jun 17, 2019
Our guest today is Tim Hughes, who has written the book on social selling; he is the author of Social Selling: Techniques to influence buyers and customers, as well as Smarketing: How to achieve competitive advantage through blended sales and marketing.
As you’ll hear from Tim, social selling is not actually about selling, or at least not about trying to sell – it is about building relationships.
Tim’s LinkedIn headline is: Should have played Quidditch for England, and in today’s discussion he explains why he leads with that.
Based on Tim’s advice, I have updated my own LinkedIn Headline and Summary, and since I’ve done that I’ve received a couple unsolicited comments in favor – so I’ll vote in support of Tim’s recommendations.
Tim’s firm is called Digital Leadership Associates and you can learn more about their work on their website: dlaignite.com
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