Preview Mode Links will not work in preview mode

Unleashed - How to Thrive as an Independent Professional

Nov 2, 2021

David Edelman spent 30 years as a Chief Marketing Officer (at Aetna/CVS), and consultant to executives on Digital and Marketing Transformation with McKinsey, Digitas, and the Boston Consulting Group. He is now a senior lecturer at Harvard Business School and serves as an advisor to top executives in start-up, Private Equity, and larger enterprises. In today’s episode, David talks about the use of AI in marketing. You can reach David through his LinkedIn profile or email him at

Key points include:

03:44: The different aspects of marketing

08:38: How AI can be used in marketing

15:50: The prerequisites a company needs to employ AI

21:16: Measuring the ROI on AI-driven tools

Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at